In the early days, Tanner Stewart knew his cannabis company, Stewart Farms, would need to be different. The brand needed to latch on to an identity, something that would set them apart in what was becoming a very crowded industry. Stewart often wondered, what’s going to make this company unique? What’s going to make someone choose us over the other guys down the road? In 2019, Stewart visited a LUSH bath bomb retail store in Edmonton during a routine trip to the mall with his family. Seeing how captivated customers were with LUSH’s vibrant bath bombs, Tanner thought creating his own based on cannabis genetics would make for a good promotional giveaway for his company.
“Really it’s the terpene-rich essential oils that make the difference between cannabis strains like Bubba Kush, Train Wreck or Blue Dream genetics. Why not apply this thinking to bath bombs?” Tanner thought.