The Truth About Women and Cannabis

International Women’s Day (IWD) is a global event celebrated annually on March 8 as a focal point in the women’s rights movement. In 2024, the theme for IWD, “Inspire Inclusion”, resonates deeply with the team at Stewart Farms. 

Did you know that 63% of Stewart Farms employees are female? This percentage includes 2 out of the 3 senior leadership positions.  According to the MJBiz Diversity, Inclusion and Equity Report, women account for 39% of cannabis executives in the United States (we had a tough time finding Canadian data). Although there is still work to be done, it does show a big improvement from 2022’s 23%. In an industry facing so many challenges, putting an emphasis on gender equality has been crucial for Stewart Farms, and the company is very proud to be leading the way in bucking the trend. 

It doesn’t end at gender equality in the workplace, women face unprecedented stereotypes and hurdles whether they are working in the cannabis industry or simply a consumer of the plant. 

As International Women’s Day rapidly approaches, it presents an opportune time for Stewart Farms to squash these common stereotypes, spotlight the beneficial role cannabis can play in women’s health, and foster crucial dialogues for the future of our women in weed. 

Overcoming Common Stigmas 

In the face of outdated stereotypes, women who use and work in cannabis encounter unjust stigmas. As a company with a significant representation of women, we decided to investigate common stereotypes encountered by women working with cannabis at our farm and provide “the facts” to dispel these misconceptions.  

Stigma #1: Women who use cannabis are lazy. 

The facts: 

This stereotype ignores the many reasons why women use cannabis, such as for medical needs, to relax, or to boost creativity. Many women who use cannabis are highly productive individuals, balancing careers, family responsibilities, and personal interests. The idea that cannabis makes people lazy comes from old, unsupported mindsets. In reality, women who use cannabis can be just as ambitious, motivated, and successful as anyone else. 

Stigma #2: She’s smoking weed, so she’s unhealthy. 

The facts: 

This stigma takes away the power of women who decide to use cannabis, assuming they only do it because of social pressures rather than for legitimate reasons like medical necessity. It also keeps alive the misconception that cannabis consumption is inherently detrimental to health. However, like any substance, cannabis can be used responsibly and in moderation. Many women incorporate cannabis into their wellness routines, using it for stress relief, pain management, or enhancing creativity. Moreover, there is a growing body of research supporting the therapeutic benefits of cannabis when used appropriately. 

Stigma #3: Women don’t know as much about weed as men. 

The facts: 

This stereotype ignores the expertise and knowledge of women in the cannabis industry and community. Women have been vital in cannabis cultivation, research, advocacy, and starting businesses. They have made significant contributions to the understanding of cannabis science, cultivation techniques, and product development. Dismissing women’s knowledge and expertise in this field keeps gender biases going and stops collaboration and new ideas from happening. 

Stigma #4: Moms who toke are bad parents.

The facts:

This stigma unfairly judges mothers who use cannabis, stating that it goes hand-in-hand with poor parenting. However, many mothers use cannabis responsibly and wisely, just as they might enjoy a glass of wine or a cup of coffee. Cannabis use does not inherently impair one’s ability to parent effectively. Like any adult activity, responsible cannabis use can coexist with effective parenting, provided it’s done in a safe and legal manner, away from children and with consideration for their well-being. 

Stigma #5: Women who smoke weed are just hippies and stoners. 

The facts:

This stereotype simplifies and ignores the many kinds of people who use cannabis. Women who use cannabis have all sorts of backgrounds, lifestyles, interests, and beliefs. Some might relate to counterculture or be seen as “hippies,” but many others don’t fit that image at all. Putting women who use cannabis into narrow groups ignores who they really are and makes their experiences and identities seem less important. 

Stigma #6: Only men can run cannabis companies. 

The facts: 

This idea stems from historical gender biases in the business world and the broader cannabis industry. While men have traditionally dominated leadership positions in many industries, including cannabis, this does not mean that women are incapable or unsuitable for leadership roles in the cannabis sector. Women possess the skills, expertise, and vision necessary to successfully lead and operate cannabis companies. Moreover, diverse leadership teams, including women, bring different perspectives and insights that can drive innovation and growth in the industry. By challenging this stigma and promoting gender diversity in leadership positions, the cannabis industry can harness the full potential of talented individuals regardless of gender. 

The Role of Cannabis and Cannabis Topicals in Women’s Health & Wellness 

In more recent years, common stereotypes about cannabis have been fading away as the plant becomes more accessible and approachable. There is now growing recognition of the therapeutic potential of cannabis and its derivatives in promoting health and wellness. This includes not only traditional consumption methods but also the use of cannabis-infused topicals such as creams, balms, and bath bombs. These products offer a non-invasive and convenient way to experience the benefits of cannabis, particularly for women seeking relief from various health issues. 

Pain Management and Menstrual Relief: One area where cannabis topicals have shown promise is in managing pain, including menstrual cramps. Many women experience discomfort and pain during menstruation, and conventional pain relief methods may not always provide adequate relief. Cannabis-infused topicals can be applied directly to the affected area, providing targeted relief from menstrual cramps and associated symptoms. Stewart Farms has heard from countless women about how their bath bombs provide relief from menstrual cramps.  Additionally, the anti-inflammatory properties of cannabinoids can help alleviate inflammation and reduce pain. 

Skin Care and Beauty: Cannabis topicals are also gaining popularity in the realm of skincare and beauty. CBD, in particular, has been touted for its potential benefits for the skin, including its anti-inflammatory, antioxidant, and moisturizing properties. Stewart Farms often combines CBD with THC in their topicals, leveraging the entourage effect, a theory that suggests these cannabinoids work better together.  Cannabis-infused creams, balms and bath bombs can help soothe irritated skin, reduce redness and inflammation, and promote overall skin health. Additionally, some women have reported using cannabis topicals to manage conditions such as eczema, psoriasis, and acne, with promising results. 

Stress Relief and Relaxation: In today’s fast-paced world, many women juggle multiple responsibilities and experience high levels of stress and anxiety. Cannabis topicals infused with relaxing essential oils and soothing botanicals can provide a natural way to unwind and de-stress. Whether it’s a Stewart Farms bath bomb for a luxurious soak or a calming massage with a cannabis-infused balm, these products can help promote relaxation and mental well-being. 

Support for Digestive Health: Women are more likely than men to experience digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD). Cannabis has been shown to have anti-inflammatory and analgesic effects that may help alleviate symptoms associated with these conditions, including abdominal pain, cramping, and diarrhea. Additionally, cannabis topicals applied to the abdomen may provide localized relief from digestive discomfort.